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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    How Twitter is Empowering Businesses

    by Michael Stelzner / October 14, 2011

    social media expert interviewIn this video I interview Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies.

    In this video, you'll find the best Twitter tools for your business needs. Laura also gives some great insights into how you can use Twitter to connect with your audience, even offline.

    Be sure to check out the takeaways below after you watch the video.

    Here are some of the things you'll learn in this video:

    • A few favorite Twitter tools to check out (CoTweet, HootSuite, MediaFunnel)
    • Laura's advice to succeed on Twitter: Be useful. Listen, learn, care and serve
    • Which company uses TwitGift to send chocolate-chip cookies and why
    • How Twitter can help you make the online-offline connection with your audience
    • How FastFollow helps you interact with a mass audience

    Connect with Laura on Twitter @Pistachio and check out Oneforty.

    How does your business use Twitter? What tips do you have to share? Please leave them below.

    Tags: Social Media Marketing Podcast, Twitter

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing World conference. He's host of the Social Media Marketing Podcast and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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