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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Podcasting for Business: What You Need to Know

    by Michael Stelzner / December 23, 2011

    social media expert interviewIn this video I interview Cliff Ravenscraft, podcast producer and founder of Podcast Answer Man.

    Cliff explains why businesses need to consider getting into podcasting and the opportunities podcasting offers.  He tells you how to share your expertise on podcasts to bring in more business.

    Be sure to check out the takeaways below after you watch the video.

    Here are some of the things you'll learn in this video:

    • What podcasting is and how businesses use podcasts
    • Where people listen to podcasts
    • How podcasting can open new business opportunities
    • How podcasting has changed and what this means for your audience
    • How to start audio podcasting
    • What businesses should expect to spend to start podcasting
    • The basic outline and format for your podcast
    • Tips to get people to listen to your podcast

    Connect with Cliff on Twitter @gspn and check out his two websites: LearnHowToPodcast.com and PodcastAnswerMan.com.

    Do you have a podcast? What tips do you have to share about podcasting? Please leave them below.

    Tags: Podcasting

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing World conference. He's host of the Social Media Marketing Podcast and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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