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In this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.
Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.
You’ll also learn how a multi-author blog can help your business and what you need to know to develop one.
Be sure to check out the takeaways below after you watch the video.
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Here are some of the things you’ll learn in this video:
- Why there will always be stories to be told
- How a multi-author blog helps to create community
- How to recruit authors for a multi-author blog
- Why it’s important to connect with experts
- Why it’s best to think about giving without thinking of what you want to get back
- What makes for great content
- Understand the connection between content and social media
- Why you need to figure out your content mission
- Why you need to focus on building great content and then adding a social sharing strategy
- Why there’s value in physical events
Connect with Joe on Twitter @junta42 and check out the Content Marketing Institute.
How does your business use content marketing? Do you have any content marketing tips to share? Please leave your comments below.
