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In this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.
You'll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
- How to position your business
- Why your customers want to get to know you before they buy from you
- The core elements of viral videos
- Why people spread emotion and what this means for you
- Why company videos don't go viral and what you need to do
- Why you need to stop locking down your content
- How to approach the challenges of social media for businesses
- Why the future is “getting better at now”
Find out more and connect with Scott on Twitter at @unmarketing, on Facebook and on his Un-Marketing blog.
How does your business use social media? What video marketing tips do you have to share? Please share them in the comment section below.
