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Today's Guide to the Marketing Jungle from Social Media Examiner…
In today’s edition:
- Today's ? Tip of the Day is for video retention
- A struggle-free content ?️ framework
- ? Sound is missing from early Instagram videos
- Instagram Stories ? hype comments
- ? Newsletter updates from LinkedIn
- New Messenger features ?
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DISCOVER WHAT YOU’VE BEEN MISSING
Successful Facebook Ads on a Small Budget
Listen to the Podcast Now
Creating Facebook Ads on a Budget
Why Should Marketers Use Facebook Ads?
For Successful Facebook Ads: Test, Don't Guess
Before You Test
Tara's Testing Protocol
Copy
Images
Headlines
Bonus: Call to Action
Metrics to Test
Click-Through Rate on the Link
CPM
Landing Page Conversion Rate
…
How to Use LinkedIn Ads to Reach Your Target Audience
#1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer
- Company—connections, followers, industry, and company name and size
- Demographics—age and gender
- Education—degrees, fields of study, and specific schools
- Job Experience—job functions, job seniority, job titles, member skills, and years of experience
- Interests and Traits—member interests and groups
#2: …
5 Ways to Analyze Your Instagram Marketing
Why Instagram Business Profile Insights Matter
#1: Track Instagram Bio Link Clicks
#2: Monitor Saves and Shares
#3: Measure Weekly Profile Visits
- Write captions that encourage interactions: Your Instagram captions are an opportunity to increase awareness of your products and services in an entertaining and engaging way. To encourage …
6 Costly Facebook Ad Mistakes and How to Fix Them
#1: Mistake: Facebook Ads Aren't Aligned With a Funnel
Awareness
Engagement Remarketing
Website Remarketing
#2: Mistake: Running Facebook Ad Campaigns With a “Set It and Forget It” Mindset
#3: Mistake: Underutilizing Facebook Remarketing Ads
Reminder Ads
Testimonial Ads
#4: Mistake: Running Facebook Ads With Truncated Descriptions
#5: Mistake: Using Poorly …
Social Marketing Trends
The Data You've Been Missing!
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