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    Today's Guide to the Marketing Jungle from Social Media Examiner…

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    • Sue B. Zimmerman is an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level. She’s the author of …

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    Facebook Ad Funnels: A Framework for Any Business

    Getting Started With Facebook Ads

    Why Do Facebook Ad Funnels Matter?

    The Elements of a Good Funnel

    The Awareness Stage

    Creating Content That Entertains

    Creating Content That Educates

    Budgeting for the Awareness Stage

    Level One Remarketing Campaigns

    Create Audiences Based on the Awareness Stage

    Separate Audiences With the Post ID …

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    How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

    #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members

    #2: Invite Connections to Follow Your LinkedIn Company Page

    #3: Share Curated Content From LinkedIn Content Suggestions

    #4: Customize LinkedIn Messaging to Build Relationships

    Initial Connection: Send a Connection Request

    Message #1: Thank the Prospect for Connecting …

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    How to Use Facebook Live in Your Marketing: An 8-Step Plan

    Why Facebook Live Video Is Still Relevant for Businesses and Marketers

    #1: Define the Audience for Your Facebook Live Video

    #2: Identify Business Goals for Your Facebook Live Broadcasts

    Generate Leads

    Produce Revenue

    Sponsorships

    Affiliates

    Merchandise

    Sales of a Product or Service

    #3: Decide What Type of Live Video Content …

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