Social Media Examiner

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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

    Ready to Discover The Latest Marketing Strategies?

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    Social Media Marketing World - Make New Connections

    Instagram Stories Updates, Pinterest Visual Search Ads, and the New Google Lens

    Watch the Social Media Morning Talk Show

    .@Instagram is testing location Stories #TCDisrupt pic.twitter.com/JbyTdi5bj2

    With Google Lens, your smartphone camera won't just see what you see, but will also understand what you see to help you take action. #io17 pic.twitter.com/viOmWFjqk1

    We're updating our Privacy …

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    Facebook Ads Strategy: How Marketers Can Win With Facebook

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    Facebook Ads Strategy

    Discovery of the Week

    Key takeaways mentioned in this episode:

    • Learn more about Nicholas on his website.
    • Read Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.
    • Get bonuses and learn more at …

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    7 Social Media Metrics Marketers Should Track

    #1: Assess Discoverability via Mentions and Inbound Links

    #2: Evaluate Engagement From Audience Interaction

    #3: Measure the Impact of Influencer Marketing

    #4: Gauge Sentiment via Your Net Promoter Score and Audience Surveys

    #5: Examine Internal Engagement

    #6: Calculate Conversions From Your Social Channels

    #7: Determine the ROI of Your Social Media

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    5 B2B Tips for Creating Facebook Ad Images That Work

    A Data-Backed Approach to Facebook Ad Design

    • Font style: serif and sans serif font styles; uppercase versus lowercase font pairings
    • Text size and position: larger text versus smaller text; left- and right-aligned text versus centered, top or bottom placement of text
    • Image color: four color palettes for image backgrounds; …

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