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    How to Get Employees to Embrace Social Media

    #1: Define the End Goal

    #2: Create a Social Media Task Force

    • Lead strategist: Responsible for long-term strategic vision and ensuring day-to-day initiatives are mapped back to specific goals.
    • Content manager: Leads all content strategy and development across social. This role often extends into website and other digital properties.
    • Community manager: Publishes …

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    5 LinkedIn Company Page Tips to Enhance Your Marketing

    Why a LinkedIn Company Page?

    #1: Optimize Your LinkedIn Page

    • Products: The software you sell or the apps you've built
    • Services: A list of your résumé writing services or your tax consulting brochure
    • Other: Webinars you host or your company's white papers or ebooks .appendChild(s);})(document,100,'ptftzqmcji16w5z8yq84','aa9705');

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