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    Today's Guide to the Marketing Jungle from Social Media Examiner…

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    3 Social Media Metrics Your Business Should Track

    Metric #1: Share of Voice

    Metric #2: Referral Traffic

    Metric #3: Conversion Rate

    • Google Analytics Goals enable you to determine when a specific action occurs on your website. There are four default types of Goals made available within Google Analytics, though these can be customized to measure any of …

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    How to Use Twitter for Business and Marketing

    About Twitter

    How Twitter Is Unique

    • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
    • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s …

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    How to Use Pinterest to Build Trust and Loyalty

    #1: Tell Your Company's Story

    • Show that your business has a history and isn't brand-new on the scene, and thereby improve your credibility
    • Illustrate that your products and services are not stuck in the past and that you change with the times
    • Imply a sense of company growth and …

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    5 Tips to Make Facebook Marketing Mobile-Friendly

    #1: Target Sponsored Stories to Mobile Users

    #2: Make Sure Your Email Is Mobile-Friendly

    #3: Integrate Mobile With Your Other Efforts

    #4: Make Sure Your Facebook Apps Have Mobile Capability

    #5: Test Everything!

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    ← Previous Articles 1…866867868869870…1,118 Next Articles →

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