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    Blogging Trends for 2012: What You Need to Know

    • How blogging is intertwined with social media
    • Current trends in who is blogging and where there is growth
    • The state of corporate blogs
    • The average number of blogs bloggers have today
    • How brands are blogging
    • How brands are connecting with bloggers
    • Why probloggers are approached up to a thousand …

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    10 Tips for Creating a Social Media Policy for Your Business

    Why Social Media Policies?

    #1: Gather Your Team

    #2: Focus on Creating Culture

    • Who is on your social media team?
    • How often do they meet?
    • How are problems/challenges handled and by whom?
    • How do you document group learning?
    • How will we evaluate our successes and learn from our failures?
      • …

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    8 Brands That Benefit From Guest Blogging

    #1: Intel: Create and Support a Blogging Celebrity

    #2: Evernote: Share Your Own Success Case Study

    #3: Xbox: Dealing with a social media crisis

    #4: Klout: Promote your most powerful users

    #5: Autodesk: Promote your message

    #6: O'Reilly Media: Increase your reach

    #7: Salesforce: Get the whole team involved

    #8: …

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    4 Ways to Increase Your Facebook Page Visibility

    #1: Train Your Audience to Watch for Your Content

    #2: Educate Your Audience to Highlight Your Stories in Their News Feed

    #3: Tell Your Audience to Create a Favorite Pages List

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