Author: Luke Heinecke

Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?

In this article, you'll discover four tips to help you spend less on Facebook ads.

How Does Facebook Charge for Ads?
When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.

Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks

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Want to improve your Facebook advertising results? Looking for successful examples you can model?

In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

#1: Offer Free Content at Each Stage of the Sales Funnel
People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information before they pull the trigger. This is when you

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