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In this video I interview Bart Steiner, CEO of Bulbstorm, where media agencies and consumer brands can capture the passion of their fans.
Bart shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others. He also shows how brands can use this new game theory to acquire faithful followers.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
- How Bart came up with the idea for Bulbstorm
- How to capture the passion people have for ideas and use this to create an engaging community where people have fun
- How brands benefit from the dynamics of sharing passion
- Fun and engaging ways brands become part of the conversation
- What brands can get out of combining their marketing with the sharing of ideas
- Why the new game theory rewards all types of participation
- Why people want to have fun even if they're doing something serious at the time
- How behavior has changed and why this impacts marketing on Facebook
Connect with Bart on Twitter @bulbstorm, find out what the latest Bulbstorm challenges are on Facebook and check out the Bulbstorm community.
What do you think about this game theory for brands to build stronger communities? Please leave your thoughts below.
