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    Author: Amanda Bond

    How to Grow Your Instagram Following: A Strategic Plan

    Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections?

    In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.

    How This Instagram Growth Strategy Works
    Instagram has over 1 billion monthly active users sharing millions of photos and videos every single day. That amounts to a lot of noise for Instagram marketers to break through to get their message in

    Continue Reading about How to Grow Your Instagram Following: A Strategic Plan →

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    How to Easily Analyze Facebook Ad Results With 3 Custom Reports

    Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in Ads Manager?

    In this article, you'll discover three custom reports in Ads Manager to help you quickly analyze your Facebook ad performance.

    Why Create Custom Reports in Facebook Ads Manager
    If you’re anything like me, you’re tired of clicking around in Facebook Ads Manager to find, filter, and sort the data to see how your Facebook ads are actually performing.

    Yes, Facebook has a few easy-to-reference reports around—Delivery,

    Continue Reading about How to Easily Analyze Facebook Ad Results With 3 Custom Reports →

    How to Analyze Your Facebook Ad Results: 7 Metrics to Track

    Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?

    In this article, you'll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you're not getting the results you want.

    #1: Return on Ad Spend
    Return on ad spend (ROAS) is the amount of revenue generated for every dollar spent on advertising. And, in a nutshell, it's the metric to use to instantly understand your Facebook and Instagram advertising results. I think of it as the

    Continue Reading about How to Analyze Your Facebook Ad Results: 7 Metrics to Track →

    How to Recover a Suspended Facebook Ads Account

    Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

    In this article, you'll find out how to submit an appeal to get your Facebook advertising account reactivated.

    Facebook Ads Account Suspension: Two Red Flags
    You're going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:

    Your first reaction: sheer panic.

    Well, I'm here to tell you that

    Continue Reading about How to Recover a Suspended Facebook Ads Account →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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