Author: Anna Sonnenberg

Using LinkedIn Document Ads: What You Need to Know

November 22, 2022

Wondering how to improve LinkedIn lead generation? Looking for a way to develop warmer targeting audiences on LinkedIn?

In this article, you’ll discover how to use LinkedIn document ads to put downloadable lead magnets in front of the right people on LinkedIn.

3 Tips to Improve ROI From LinkedIn Document Ads Campaigns

A LinkedIn document ad is a type of paid content that uses the platform’s document format. As a kind of sponsored content, document ads display directly in LinkedIn members’ feeds between organic posts.

Using this

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Updating to the New Facebook Page Experience: What You Need to Know

November 21, 2022

Has your Facebook business page switched over to the new Pages experience yet? Wondering what's changing and how it will impact you?

In this article, you’ll learn how Facebook’s latest Pages experience works and what you need to update so your organic Facebook business presence makes the right impression.

What Is the New Pages Experience for Facebook Pages?

In February 2021, Facebook announced that the platform would begin rolling out a the new format for business pages. Known simply as the new Pages experience, this redesigned

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How to Improve Twitter Ad Tracking

November 16, 2022

Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly?

In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively.

Why Marketers Need to Update Twitter Pixel Code

For years, Twitter has offered a handful of tools—like the Universal Web Tag—to help marketers measure Twitter ad campaign conversions. In August 2022, the platform began rolling out an updated version of its main conversion tracking tool, known simply as the new Twitter

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How to Run Shoppable Ads in YouTube Shorts

November 15, 2022

Do you want to reach more people with YouTube ads? Wondering how to create ads for the YouTube Shorts feed?

In this article, you’ll learn how to set up YouTube Shorts ads and discover how to make them shoppable.

What Marketers Should Know About YouTube Shorts Ads

Since YouTube launched Shorts in September 2020, the short-form video platform has grown exponentially. As of June 2022, the platform has 1.5 billion monthly active users and tallies an estimated 30 billion views per day. That means about 75% of YouTube users are

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8 Tips to Improve Facebook Reach With Unconnected Distribution

November 14, 2022

Want to grow the reach of your Facebook business page? Wondering how to take advantage of Facebook unconnected distribution?

In this article, you’ll discover how to optimize your Facebook content for more exposure via unconnected distribution.

Unconnected Distribution and Facebook Reach

Facebook started as a platform for connected distribution. In other words, users would only see content from profiles and pages that they followed. When Facebook launched ads in 2007, they remained the only reliable opportunity for brands to

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Using LinkedIn Document Ads: What You Need to Know

Social Media Marketing