Author: Anna Sonnenberg

11 Video Editing Apps for Short-Form Video

August 7, 2023

Want to create more reels, TikToks, and shorts? Looking for creative solutions to improve production and quality?

In this article, you'll discover 11 video editing apps to produce short-form content for Instagram, TikTok, and YouTube.

How to Build the Optimal Video Editing Toolset

Most major social media platforms have decent built-in video editors that can trim clips, add filters, and apply text overlays. In many cases, these tools are also essential for adding interactive stickers and platform-approved audio tracks. Yet using them

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How to Improve Your LinkedIn Ads Results

August 1, 2023

Looking for new ways to target your LinkedIn ads delivery? Wondering how to align your audience targeting with your prospects’ interests?

In this article, you’ll learn how to use interest targeting to improve your LinkedIn advertising outcomes.

Why Marketers Should Care About LinkedIn Ads Interest Targeting

If your LinkedIn advertising strategies tend to focus on account-based marketing (ABM) or connecting with decision-makers in specific verticals, you may ignore interest-based targeting criteria in favor of focusing on company or

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How to Make Better TikTok Ads: TikTok AI Script Generator

July 31, 2023

Want to improve and speed up your TikTok video ads production? Wondering how the TikTok AI script generator can help?

In this article, you'll learn how to use TikTok's AI script generator to quickly produce more effective short-form video ads.

Why TikTok's AI Script Tool Matters for Marketers

Whether you want to develop and test TikTok ads faster or ensure that creatives really resonate with your target audience, AI tools can help. Although platforms like Meta and Google have announced upcoming AI ad generation tools, TikTok is the

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How to Research Your Competition With Google Ads Transparency Center

July 25, 2023

Wish you had more insight into your competitors? Want to see which YouTube audiences they’re targeting and which creatives they’re testing?

In this article, you’ll learn how to use the Google Ads Transparency Center to research the competition and gain a competitive edge.

What Is the Google Ads Transparency Center and Why Does It Matter for Marketers?

Launched in March 2023, the Google Ads Transparency Center is a library of paid content that advertisers are running across Google properties including YouTube. It includes search,

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9 High-Intent Audiences That Boost Conversions on Facebook and Instagram

July 24, 2023

Want to reach warmer leads with your ads? Looking for ways to improve your audience targeting?

In this article, you'll discover nine high-intent audience types to target with Facebook and Instagram ads so you can improve lead generation and conversion rates.

Why Audience Intent Matters in Paid Social Campaigns

Alignment between campaign objectives and audience intent is crucial for running successful Facebook and Instagram ads. If these two elements don't match, you're likely to waste your ad budget on reaching the wrong audiences or

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11 Video Editing Apps for Short-Form Video

Social Media Marketing