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    Author: Anna Sonnenberg

    How to Identify and Fix Poorly Performing Facebook Ads

    Are your Facebook ads underperforming as costs climb? Wondering how to improve delivery, lower costs, or increase conversions?

    In this article, you’ll learn how to improve your Facebook ads results by updating everything from objectives and targeting to offers and creatives.

    How to Know When to Update Your Facebook Ads: 3 Places to Look

    Nearly every Facebook ad campaign runs into performance issues eventually, yet not all reach this point at the same speed. Some Facebook ads can run for months before delivery slows down. Others may

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    Social Media Marketing

    Industry Report

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    9 Instagram Bio Ideas for Business

    Need to create or update your company’s Instagram bio? Wondering what to include or which features to use?

    In this article, you’ll learn how to write an Instagram bio for your business using nine essential elements. You’ll also find excellent examples of Instagram bios for businesses across a range of industries.

    Why Optimizing Your Instagram Bio for Business Helps Your Marketing

    With the right mix of features and copy, your organization's Instagram bio can give current and existing customers the information they need and guide them

    Continue Reading about 9 Instagram Bio Ideas for Business →

    How to Create and Use GIFs in Your Twitter Marketing

    Want to create more engaging Twitter content? Wondering if your business should use GIFs?

    In this article, you’ll learn how to find the right GIF for your posts or create custom ones, and how to use them effectively in your Twitter marketing.

    Why Brands Should Consider GIFs for Twitter Marketing

    Twitter has supported GIFs for nearly a decade, allowing users of all kinds to capture attention with eye-catching animations. But if your brand's content strategy usually focuses on images, videos, links, or even text, you might not

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    Social Media Marketing: A Checklist for 2022

    Has your social media strategy been lacking? Want to be more intentional about how you market your business, even with the frequent platform changes?

    In this article, you’ll get a multi-point social media marketing checklist for developing and executing a plan that works in 2022.

    #1: How to Plan a Social Media Strategy

    To get the value you expect from social media marketing, your business needs a strategy.

    What Is a Social Media Strategy?

    A social media strategy is the framework your team uses to market your business on social

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    18 Instagram Caption Ideas for Businesses

    Need ideas for your Instagram captions? Want your posts to deliver better results?

    In this article, you’ll discover 18 caption ideas for Instagram, ranging from engagement and conversation to education and entertainment.

    Long-Form Captions vs. Short Captions for Instagram

    Instagram captions have a limit of 2,200 characters, which equals about 400 words for the average copywriter. That gives you a ton of space to deliver your brand's message, connect with your audience, and prompt the action you want followers to complete.

    Of

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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