Author: Anna Sonnenberg

How to Add Your Podcast on YouTube

June 13, 2023

Want greater reach for your podcast? Curious how to use YouTube’s podcasting management and analysis tools?

In this article, you’ll learn how to create, promote, and analyze podcasts on YouTube.

Why Brands and Creators Should Create YouTube Podcasts

Since mid-2022, YouTube has been slowly launching its podcast tools. This rollout couldn’t have come at a better time, as data from the Pew Research Center indicates that podcasts are becoming increasingly popular. According to the report, one in five Americans listen to a podcast almost

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How to Create Quality Instagram Reels in Less Time

June 12, 2023

Looking for a faster and easier way to create Instagram reels? Wondering when to use native tools and when to use a third-party app?

In this article, you'll learn how to make the most of Instagram’s reels editor and learn when third-party apps are worth the extra steps.

Why Marketers Should Know About the New Instagram Reels Editor

Ever since Instagram launched Reels in 2020, the platform has offered relatively basic editing tools for short-form video. For years, Reels has offered in-app options like text overlays, stickers, audio,

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How to A/B Test Your Way to Successful Organic Facebook Content

June 6, 2023

Wondering which types of posts your fans and followers like best? Looking for a reliable way to experiment with new organic content on Facebook?

In this article, you’ll learn how to A/B test organic Facebook content using native Meta tools so you can create better content that helps you achieve your marketing goals.

How Marketers Can Benefit From A/B Testing Organic Content

Facebook analytics can tell you a lot about how your content is performing. For example, Meta Business Suite insights reveal how many people see, engage with, and

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6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing

May 30, 2023

Wondering how to showcase your products or services more effectively on LinkedIn? Want an engaging way to share thought leadership or how-to content?

In this article, you'll learn how to create a LinkedIn carousel post from your company page or personal profile and find examples to inspire your next post.

What Are LinkedIn Document Posts vs. LinkedIn Carousel Posts and Why Should Marketers Care?

LinkedIn carousels are a type of interactive content featuring multiple slides. Although carousels can certainly display photos, most

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Native Social Listening on Instagram, Facebook, and LinkedIn

May 29, 2023

Want to amplify your brand's online presence and engage with a wider audience? Wondering how to set up a complete social listening and response workflow, without paying for expensive tools?

In this article, you'll learn how to set up social listening on Facebook, Instagram, and LinkedIn—without third-party tools.

Why Social Listening Matters for Marketers

Social listening is the practice of monitoring social media channels for content that matters to your business, and then joining the discussion when it's relevant. With a

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How to Add Your Podcast on YouTube

Social Media Marketing