Author: Denise Wakeman

Looking to grow your blog following? You might be surprised that the best way to gain a following is to focus on other people's blogs.

Outreach is key to having a blog that actually works for your business, yet it's the one element many professionals ignore. And it's contrary to most competitive thinking because it involves spending time away from your blog.

Done correctly, however, reaching out to other bloggers in your field will actually create more business opportunities, increase traffic to your own blog, and enhance your business

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Great blog posts don't magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.

Here are seven powerful blog posting habits:
Tip #1: Clear Targeting
The first rule for creating effective content for your business blog is to completely understand why you're blogging. Have a thorough understanding of your ideal reader's (your customer's) profile and of your core message as it relates to your business. If you have a really clear idea about who you're writing for, it's going to be

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Though they had been around for many years, blogs burst on the scene as a hot marketing tool around 2003 when marketers discovered easy-to-use blogging platforms like Blogger, Typepad, and WordPress.

However, just because anyone can set up a blog, doesn't mean everyone should, and many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging.

Over 50 percent of blogs are abandoned within the first 90 days. While this isn't really important if you're writing a personal diary,

Continue Reading about Top 10 Easy Steps to Starting a Business Blog →