Author: Emeric Ernoult

How to Choose the Right Type of Facebook Contest

July 1, 2013

Are you thinking of launching a Facebook contest or giveaway?

Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base?

How can you be sure the type of contest you choose fits your Page and your goals?

Choosing the right type of contest to run on Facebook can be a challenge.

To help you decide what will work best for your goals, here are six types of contests you can run on Facebook.
#1: Sweepstakes Campaigns
A sweepstakes is a great vehicle for collecting email addresses from

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How to Ensure Your Facebook Contests Attract Genuine Fans

June 10, 2013

Are you thinking of running a contest on Facebook?

Have you run a contest and had little success with retaining fans past the award date?

One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.

In this article you’ll discover five tips to help ensure that your contests attract genuine fans.
#1: Award Appropriate Prizes
Don’t offer attractive prizes that have nothing to do with your brand.

Everyone

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6 Facebook Metrics Marketers Should Be Measuring

March 18, 2013

Do you track your Facebook marketing?

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.

What statistics should you measure on your Facebook Page?

First you’ll want to focus on your Facebook post metrics. These are the

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How to Triple Your YouTube Video Views With Facebook

November 26, 2012

Do you want more people to watch your YouTube videos?

Are you looking for an easy way to improve the quality of the content you share on Facebook?

All you need is some great content and a cool Facebook technique that I recently discovered.
A Quick Overview
This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.

By leveraging Facebook's Open Graph and using this technique, I've seen phenomenal results!

I shared this tactic with a brand operating in

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How to Use the New Facebook WordPress Plugin: A Complete Guide

June 26, 2012

Do you blog?

Facebook has released a highly comprehensive plugin for WordPress.

With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.)

This makes advanced Facebook social sharing features accessible to everyone.

This detailed article tells you how to install and use this powerful plugin.
#1: Install the Facebook Plugin on Your Blog
From inside your WordPress admin dashboard,

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How to Choose the Right Type of Facebook Contest

Social Media Marketing