Author: Grace Duffy

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new metrics to the Ads Library with special guest, Gavin Bell.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

Continue Reading about Facebook Ad Updates: New Metrics and More →

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You'll also learn about YouTube's new Video Builder tool with Ed Lawrence.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as

Continue Reading about Instagram Expands Desktop and Mobile Features →

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

Continue Reading about YouTube Live Analytics and New Local Business Facebook Tools →

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore Facebook's new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests, Allie Bloyd and Ian Anderson Gray.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

Continue Reading about Facebook Launches Ad Testing Tools and New Features for Video →

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn's new conversation ads format with special guests, Tara Zirker and AJ Wilcox.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

Continue Reading about Social Media Use Surges: How Marketers Should Respond →