Author: Jenn Herman

How to Run a Successful Instagram Contest or Giveaway

March 23, 2020

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow?

In this article, you'll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest.

Understand the Rules for Running an Instagram Contest
Instagram contests are a great way to reach your audience, reward them for engaging with your content, and reach a whole new pool of followers.

Chances are you've heard that running

Continue Reading about How to Run a Successful Instagram Contest or Giveaway →

Creating Branded Content on Instagram: What Marketers Need to Know

October 21, 2019

Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started?

In this article, you'll discover how to set up, create, and analyze branded content posts on Instagram.

What Is Branded Content on Instagram?
Branded content posts were first introduced on Facebook and have now moved over to Instagram too. But while the feature is still limited on Facebook, Branded Content is now available for all Instagram accounts to use. And both Instagram feed posts and story posts are eligible for

Continue Reading about Creating Branded Content on Instagram: What Marketers Need to Know →

How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

August 12, 2019

Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

How to Access Creator Studio for Instagram
Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

To get to Creator Studio, go to

Continue Reading about How to Schedule Instagram Posts on a Desktop Without Third-Party Tools →

Instagram Creator Accounts: What Marketers Need to Know

May 21, 2019

Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts?

In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals.

What Is an Instagram Creator Account?
When Instagram first launched, everyone had a personal account. As the platform evolved, Instagram introduced business profiles to give brands more access to tools like Insights, profile action buttons, and better direct message features. Many bigger

Continue Reading about Instagram Creator Accounts: What Marketers Need to Know →

How to Run a Successful Instagram Contest or Giveaway

Social Media Marketing