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    Author: Kristi Hines

    Facebook Audience Optimization: What Marketers Need to Know

    Do you have a Facebook page?

    Do you want more organic engagement for your posts?

    Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

    In this post I'll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.
    Why Use Facebook Audience Optimization?
    The first question you may have about any new feature on social media is why should you use it? When it comes to

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    How to Perform a Detailed Analysis of Your Social Media Competitors

    Do you want better results from social media?

    Have you considered researching your competitors?

    If you're not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy.

    In this article, you’ll discover how to perform a detailed competitive analysis and improve your social strategy.
    Why Competitor Analysis?
    Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social media, what they

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    Google+ Changes: What Marketers Need to Know

    Have you heard about the changes to Google+?

    Want to know how the redesign affects you?

    To help marketers understand what to expect, we recently explored the new Google+ and asked notable experts to weigh in with their thoughts on the new design.

    In this article you'll discover what's changed with Google+.
    Why Marketers Should Care About Google+
    Before we dive into the specifics of the new Google+ updates, it's important to address what these updates mean to social media marketers as a whole. Since news about the breakup of Google+

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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