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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Kristi Hines

    How to Use Google Analytics Behavior Reports to Optimize Your Content

    October 27, 2014

    Do you want to know what content performs best on your website?

    Have you heard of Behavior reports in Google Analytics?

    Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.

    In this article I'll share how Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website.

    Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven't done this

    Continue Reading about How to Use Google Analytics Behavior Reports to Optimize Your Content →

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    How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

    August 12, 2014

    Do you want to know how people are finding your website?

    Do you want to learn more about Acquisition reports in Google Analytics?

    When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

    In this article I'll share how Google Analytics Acquisition reports can help you drive traffic and sales.

    Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven't done this already, set up the easiest goal type by reviewing the first point under the

    Continue Reading about How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From →

    How to Use Google Analytics Audience Data to Improve Your Marketing

    July 15, 2014

    Do you need to learn more about the Audience reports in Google Analytics?

    Do you want to know more about your website visitors?

    Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.

    In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.

    Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest

    Continue Reading about How to Use Google Analytics Audience Data to Improve Your Marketing →

    How to Use Google Analytics: Getting Started

    June 24, 2014

    Do you need a deeper understanding of Google Analytics?

    Do you know what data each section of Google Analytics offers?

    A few important details and settings can improve your Google Analytics reporting.

    In this article I'll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data.

    Note: This post assumes that Google Analytics is already set up for at least one of your websites. If you have not set up Google Analytics, you can find a thorough walk-through of the setup process in the

    Continue Reading about How to Use Google Analytics: Getting Started →

    8 Types of Twitter Cards Businesses Are Using

    June 4, 2014

    Do you know what a Twitter card is?

    Do you wonder which one is a fit for your business?

    Twitter cards enrich your tweets with additional content, media and calls to action.

    In this article I'll share eight types of Twitter cards, how to install them and their analytics options.
    #1: The Summary Card
    If your business has a blog or any page devoted solely to information, then you need the summary card. The summary card lets you include the title, description, a thumbnail image and Twitter handle attributions for a page.

    There is also

    Continue Reading about 8 Types of Twitter Cards Businesses Are Using →

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