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    Author: Louise Julig

    How B2B Marketers are Benefiting from Facebook

    The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.

    Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.

    B2B marketers: Facebook is your moon.

    In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.

    Continue Reading about How B2B Marketers are Benefiting from Facebook →

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    3 Ways Sharpie is Engaging Teens With Social Media

    Are you wondering how to connect with the younger generation on social media?

    Could your business benefit from connecting to the 80% of online teens using social media?

    In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
    The Teen Market
    Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

    Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research),

    Continue Reading about 3 Ways Sharpie is Engaging Teens With Social Media →

    4 Tips to Evangelize Your Brand on Facebook

    Are you looking to stand out on Facebook?

    Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised.

    She saw one of her company's door designs in a photo post from home superstore Lowe's.

    Unfortunately it was as the winner of the Lowe's Ugly Door Sweepstakes.

    "They call that ugly?" she thought. "That's odd, because it's one of our best sellers."

    Crestview is a small door manufacturer specializing in mid-century modern architecture. Erwin knows that it's not everyone's

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    4 Blogging Tips to Double Your Site Traffic

    Jason Crawford, president of the Parts and Service division of Block Imaging, was upstaged by his six-year-old daughter.

    In her ponytailed debut on the Block Blog, Crawford asked her, "Madeleine, do you know how to fix a laser aimer?", to which she confidently replied, "Yes!"

    The pair then demonstrated with charming aplomb a simple troubleshooting tidbit for Block's medical imaging equipment customers.

    The video was one of a slew of ideas that came out of a two-day retreat aimed at kickstarting a company-wide commitment to content

    Continue Reading about 4 Blogging Tips to Double Your Site Traffic →

    7 Steps to Building a Business Using LinkedIn

    "If you can't make money on LinkedIn, you're deaf, dumb and blind," says James Filbird of JMF International Trade Group.

    It's 6 pm on the west coast of the United States, but it's already 9 am tomorrow at James Filbird's apartment in Shenzhen, China.

    Filbird is the proprietor of JMF International Trade Group Ltd., a company he built to $5 million in revenue largely through his efforts on LinkedIn, the only major social media platform that is not blocked by the Chinese government.

    His beginnings in China, however, were less than

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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