Author: Lynsey Fraser

How to Reduce Facebook Ad Costs With Manual Bidding

September 25, 2019

Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding?

In this article, you'll discover three ways to control your Facebook advertising costs with manual bid strategies.

Understand How Facebook's Ad Delivery System Works
Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid for their customers' attention; the more bids you win, the more impressions of your ad get shown and the more chances your ads will get in front of the right

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5 Facebook Tools to Optimize Your Facebook Ad Campaigns

July 31, 2019

Want better results from your Facebook ads? Looking for ways to optimize your ads?

In this article, you'll explore five free Facebook tools to help you improve your Facebook ads' performance.

#1: Facebook Creative Hub Tool
The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good your offer or copy is, if your ad creative doesn't grab your audience's attention in the news feed, you're unlikely to get any traction.

Facebook's Creative Hub is designed to help you improve your ad creative and build

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How to Set Up Facebook Analytics and Facebook Attribution

June 24, 2019

Want to better understand what is and isn't working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers?

In this article, you'll learn how to set up Facebook Analytics and Facebook attribution.

How to Set Up Facebook Analytics
The Facebook Analytics platform is a free tool for tracking and analyzing how people interact with your pages, website, and apps. It's similar to Google Analytics in that it allows you to follow user behavior, create cohorts of users, and monitor funnels.

Here's how

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How to Get Started With Facebook Business Manager

June 5, 2019

Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

In this article, you'll discover how to give people access to your Facebook business assets in Facebook Business Manager.

Create a Facebook Business Manager
Facebook Business Manager is a powerful tool that allows you to group, manage, assign permissions to, and link your different Facebook properties and data sources (i.e. ad accounts and pixels). It's a fast and safe way to grant team members

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