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    Author: Michael Stelzner

    How to Prepare for a Changing Meta Ads Landscape

    Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? 

    In this article, we’ll explore how to prepare for the changing world of Meta ads.

    What’s Changed With Meta Ads Manager?

    The world of digital advertising moves fast, and few platforms evolve as quickly as Meta (formerly Facebook and Instagram) ads. In recent years, ongoing updates have significantly impacted marketers’ abilities to target specific

    Continue Reading about How to Prepare for a Changing Meta Ads Landscape →

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    Four Constraints That Fuel Deeper Creative Output

    Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? 

    In this article, we’ll explore how constraints can unlock creativity.

    How Constraints Fuel Creativity for Marketers 

    Marketers today face increasing pressure to constantly try new platforms, tools, and tactics. The desire to keep up with the latest trends leads to a sense of overwhelm. 

    However, marketing strategist, keynote speaker, and author Andrew Davis argues

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    Three Behavioral Science Tips for Better Marketing Results

    Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? 

    In this article, we’ll explore behavior science tips that lead to better marketing results.

    Why Should Marketers Focus on Behavioral Science?

    "Why do people do what they do?" This fundamental question has long captivated Nancy Harhut, author of Using Behavioral Science in Marketing. As co-founder and CEO of HBT Marketing, Nancy has built an agency around answering that question and leveraging behavioral science insights

    Continue Reading about Three Behavioral Science Tips for Better Marketing Results →

    How to Clearly Convey Your Marketing Value to Your Boss or Clients

    Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? 

    In this article, we’ll explore how to clearly convey your marketing value using analytics.

    Why Should Marketers Focus on More Clearly Conveying Their Metrics?

    In the digital age, everyone has access to data. But metrics alone cannot drive your business's impact without thoughtful analysis tailored to your business's specific growth objectives.

    Effective marketers know that data and analytics are

    Continue Reading about How to Clearly Convey Your Marketing Value to Your Boss or Clients →

    Adopting AI Inside Your Business: Getting Your Team Ready for Change

    Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? 

    In this article, we’ll explore how to adopt AI inside your business.

    Why Should Businesses Consider Taking Advantage of AI?

    Artificial intelligence (AI) is rapidly changing the capabilities of businesses across industries, especially marketing. For many small business leaders, AI presents both enormous opportunities and potential threats.

    Initially, Ron Callis, founder and CEO of One

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    Social Marketing Trends

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