Author: Michael Stelzner

I recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.

In this interview, we talk about social media marketing, Jay's experience writing the book and about where this crazy, fast-moving industry is headed.

Mike: Jay, what's the single most important thing that marketers or business owners need to know to be successful right now?

Jay: It's a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act

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In this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.

You'll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.

Be sure to check out the takeaways below after you watch the video.

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In this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.

Michael explains why there's a need to get your social media message right today and how businesses can use governance and training to do this. And you'll also hear a great tip on how to get more out of your social media activities.

Be sure to check out the takeaways below after you watch the video.

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In this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.

You'll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.

Be sure to check out the takeaways below after you watch the video.

Continue Reading about Does Your Brand Pass the Mirror Test? →