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    Author: Michael Stelzner

    How to Sell More With Instagram

    Wondering how to sell your products or services on Instagram? Need a better strategy? 

    In this article, you’ll discover a three-step method to improve your sales.

    How Selling on Instagram Has Changed

    For years, entrepreneurs on Instagram obsessed over how many followers they had.

    And there were good reasons for that. Remember the days when you needed 10,000 followers to qualify to use swipe-up links in your stories? 

    But Instagram has changed and your sales strategies need to change, too. These days, anyone can post

    Continue Reading about How to Sell More With Instagram →

    Social Media Marketing

    Industry Report

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    Digital Identity: Why It Matters in Web3

    Wondering how people will interact in a decentralized, transparent world? Do you imagine a future where your business will take advantage of the blockchain?

    In this article, you’ll discover why digital identity matters for Web3 and you'll learn how businesses are putting it to use.

    This article was co-created by Sandy Carter and Michael Stelzner. For more about Sandy, scroll to Other Notes From This Episode at the end of this article.

    How Web3 and Digital Identity Are Changing Business

    Businesses of all sizes need to understand

    Continue Reading about Digital Identity: Why It Matters in Web3 →

    TikTok Organic Content Strategy

    Wondering how to make great TikTok videos? Looking for a proven organic content strategy? 

    In this article, you’ll discover how to develop and execute a TikTok plan that works.

    Why Organic Content Rules TikTok

    Over the past 3 years, all of the other social media platforms have been playing catch-up with TikTok. From Facebook to YouTube, Twitter to Pinterest, every social network has found a serious competitor in the short-form video app.

    TikTok has disrupted social media by pioneering short-form content. Quick, vertical

    Continue Reading about TikTok Organic Content Strategy →

    Getting Started With the Metaverse

    Curious about building customer experiences in the metaverse? Wondering how to get underway? 

    In this article, you’ll discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you’ll need to succeed.

    Getting Started With the Metaverse

    Why the Future of the Metaverse Is Important for Businesses Today

    With an expected market cap of $5 trillion within the next 3 years, 75% of adults in the developed world have expressed at least some interest in the metaverse.

    This

    Continue Reading about Getting Started With the Metaverse →

    How to Rethink Facebook and Instagram Ad Strategy

    Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? 

    In this article, you’ll discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results.

    Why Paid Social Is Important to Marketers Today

    Paid social occupies a unique niche for marketers. It combines the precision targeting of advertising with the relaxed, customer-focused attitude of social media.

    Most important, when someone logs into their socials,

    Continue Reading about How to Rethink Facebook and Instagram Ad Strategy →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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