Author: Paul Ramondo

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

June 1, 2020

Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic?

In this article, you'll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business.

To learn how to properly set up and run a store traffic campaign, read the article below for an easy-to-follow walkthrough or watch this video:

Note: If you haven't already set up your business as a local Facebook page, you'll need to do that before you can use the Store

Continue Reading about How to Run Facebook Ads for Local Businesses: Driving Foot Traffic →

Facebook Zero: The Changing News Feed and What Marketers Need to Know

January 22, 2018

Are you concerned about the impact of Facebook's recent announcement on changes to the news feed?

Wondering how these news feed changes will affect your marketing?

In this article, you'll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.

Continue Reading about Facebook Zero: The Changing News Feed and What Marketers Need to Know →

How to Improve Your Facebook Video Watch Time

December 11, 2017

Does your business use Facebook video?

Do you want more people to watch your videos all the way through?

In this article, you'll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times.

Continue Reading about How to Improve Your Facebook Video Watch Time →

The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

May 31, 2017

Are your posts reaching fewer people on Facebook?

Wondering how to appear in more people's news feeds?

Facebook's algorithm dictates who sees your content and who doesn't.

In this article, you'll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility.

Continue Reading about The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure →

How to Create Custom Instagram Feeds

January 21, 2016

Do you want an efficient way to stay in touch with your peers, customers and colleagues on Instagram?

Have you considered creating custom feeds of their updates?

There are tools that make it easy to organize your favorite Instagram accounts into feeds so you never miss an update again.

In this article you'll discover how to use Mashfeed and Iconosquare to create customized Instagram feeds.

Continue Reading about How to Create Custom Instagram Feeds →

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Social Media Marketing