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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Phil Mershon

    7 Reasons to Rethink Your Blogging Strategy: New Research

    December 22, 2011

    Is your business working with bloggers?

    Do you blog?

    This article examines new research that shows blogging is here to stay.

    Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years.

    Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse).
    Number of Blogs Grows

    Continue Reading about 7 Reasons to Rethink Your Blogging Strategy: New Research →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Win the Small Biz Dream Contest: Make 2012 Your Best Year Ever!

    December 1, 2011

    *UPDATE: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch's Complete Small Business Marketing System. Go see the winning entries.*

    Do you own a small business?

    Would you like to win free private coaching from the world's foremost small business

    Continue Reading about Win the Small Biz Dream Contest: Make 2012 Your Best Year Ever! →

    26 Promising Social Media Stats for Small Businesses

    November 8, 2011

    Is your small business "all in" with social media? New research shows incredible opportunity for small businesses.

    Keep reading to discover why social media is changing small business for the better.

    Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.
    Swiftly Changing Landscape
    Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their

    Continue Reading about 26 Promising Social Media Stats for Small Businesses →

    6 Ways to Measure Your Social Media Results

    October 19, 2011

    How much time are you spending on social media? Can you tell if it's helping sales?

    Wouldn't it be nice to have a framework for measuring the impact of your social media efforts?

    That's where Susan Etlinger's new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

    Her goal: to develop a framework for tying social media performance to business goals.

    NOTE: Because Susan's original

    Continue Reading about 6 Ways to Measure Your Social Media Results →

    9 Facebook Marketing Success Stories You Should Model

    September 13, 2011

    Are you curious what other companies are doing to achieve success with Facebook marketing? You've come to the right place.

    This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.

    You're guaranteed to find inspiration for your Facebook marketing efforts here.

    These tactics will work for just about any business—large or small, B2B or B2C. So let's dig in!
    #1: Cheese & Burger Society
    The Cheese & Burger Society is sponsored by

    Continue Reading about 9 Facebook Marketing Success Stories You Should Model →

    Social Media Marketing Podcast

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