Author: Amy Porterfield

Have you asked this question: Is the time I invest with social media really worth it?  Whether you're new or an old hat with social media, chances are you've wondered if the time commitment is really worth the return on investment (ROI).

Make no mistake about it:  a true investment of time and resources is necessary to see significant social media marketing success.

But the real question is, “Just HOW MUCH time is needed to see solid success?”

This question was recently answered in the new study, 2010 Social Media Marketing Industry

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Are you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people's behaviors and consumption of information in the social space.

As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.

Here are two studies that drill down on "how we act" and "what we want" in the world of social networking.
#1: Are We Addicted to Social Media?
A recent independent study by Retrevo Gadgetology revealed some interesting

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Social media networks are fields of dreams for marketers.  With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse.  And although Facebook is a social networking favorite, it’s not alone.

Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise:
#1: Small Business Doubles Social Media Adoption
One positive result from

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