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    Author: Amy Porterfield

    5 New Studies Show Facebook a Marketing Powerhouse

    When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google's traffic throne, you can't help but pay attention.

    And if you work for a business or own one, it's likely that social media marketing is on your radar.  More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

    Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan

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    Social Media Marketing

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    Social Media Differences Among Teens, Boomers and Moms: New Study Findings

    Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

    Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

    In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

    Continue Reading about Social Media Differences Among Teens, Boomers and Moms: New Study Findings →

    Social Media Integration Big Theme for 2010

    Social media integration is becoming a big buzzword this year.  As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.

    Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiences—online and offline.
    #1:  Marketers Ditch Silo Campaigns and Report Social Media as “Critical for Success” (Alterian)
    As digital and social

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    3 New Studies Show Value of Social Media & Businesses Slow Response

    There are some interesting studies surfacing lately in the world of social media.  Here's a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.
    #1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking
    According to the "Small Business Marketing Forecast 2010" from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

    Continue Reading about 3 New Studies Show Value of Social Media & Businesses Slow Response →

    New Study Reveals Facebook Better Than Twitter for Marketers

    The team at Social Media Examiner recently received a real gold mine of social media insight.  It's a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report.

    By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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