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    Author: Anna Sonnenberg

    Using YouTube Studio Analytics for Shorts, Remixes, and More

    Wondering whether your YouTube shorts, remixes, or videos are working for you? Having trouble finding the YouTube analytics you need? 

    In this article, you’ll learn how to analyze all types of YouTube content.

    YouTube Studio Analytics: What’s New for 2022?

    In May 2022, YouTube announced a series of new analytics features and a complete redesign of the platform’s channel-level analytics. These new Youtube metrics features began rolling out in the first half of 2022. As of September 2022, all channels should have access to them in

    Continue Reading about Using YouTube Studio Analytics for Shorts, Remixes, and More →

    Social Media Marketing

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    How to Use the Instagram Add Yours Sticker in Marketing

    Want to drive more engagement with Instagram Reels? Wonder how the Instagram Add Yours sticker works?

    In this article, you’ll learn how to place the Instagram Add Yours sticker in reels and find six ideas for using it to engage your audience, improve brand visibility, start trends, and more.

    What Is the Add Yours Sticker for Instagram and Facebook Reels?

    The Add Yours sticker is an interactive tool that you can use with Facebook and Instagram Reels. You may have noticed (or even tested) the Add Yours sticker that Instagram rolled out

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    How to Scale YouTube Ads for More Sales

    Do you want to get more conversions from your YouTube ads? Wondering how to expand your campaigns without compromising performance?

    In this article, you’ll learn how to scale YouTube ads to amplify your results.

    #1: How to Test YouTube Ads and Set Benchmarks

    The key to scaling YouTube ads successfully is knowing which campaigns to use and when to take action. That means you need to test various campaign and ad elements to find those that reach or exceed your goals. Let’s walk through the testing and goal-setting process.

    How to

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    7 Ways to Do Market Research With LinkedIn

    Is your business using LinkedIn? Wondering whether your LinkedIn following is truly interested in your products and services?

    In this article, you’ll learn how to do market research on LinkedIn, including reviewing native analytics for important clues.

    Why Should Marketers Use LinkedIn for Market Research?

    When you do LinkedIn market research, using a range of sources can help you gather more comprehensive data. For business-to-business (B2B) marketers, LinkedIn can help access information like:

    7 Ways to Do Market Research on

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    How to Use Instagram Reels Insights

    Do you want to make better Instagram reels? Wondering how Reels analytics and metrics can show you what's working?

    In this article, you’ll learn how to use Instagram Reels Insights to improve your Reels content.

    Where to Find Instagram Reels Insights

    If you usually create social media reports on desktop, you might be tempted to rely on the Instagram analytics available in Meta’s browser-based tools. But you won’t find any Instagram Reels Insights in Business Suite (at least as of September 2022)—and the short-form video

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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