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    Author: Anna Sonnenberg

    How to Create an Instagram QR Code for Marketing

    Looking for ways to share your Instagram content in the physical world? Have you considered using Instagram QR codes?

    In this article, you’ll learn how to use the Instagram QR code generator to share everything from posts and profiles to business locations and more.

    What Is the Instagram QR Code Generator Sharing Feature?

    Instagram can now generate a variety of QR (quick response) codes that users can scan with any standard smartphone camera app. When your business’ customers or followers scan your static QR code, their camera app

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    How to Target Competitor Audiences on Facebook

    Want to get in front of your competitors’ customers on Facebook? Wondering what types of Facebook ad targeting your competitors are using?

    In this article, you’ll learn how to research and model Facebook audience targeting used by your competitors.

    How to Research Competitor Audiences on Facebook

    Who are your competitors targeting, anyway? Before you can get your content in front of them, some research is in order. Let’s look at options for researching organic and paid audiences using native Facebook tools.

    #1: How to Find

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    10 Social Media Contest Ideas for the Holidays

    Want your business and products in front of more consumers during the holiday season? Looking for ways to stretch your marketing budget?

    In this article, you’ll discover 10 ideas for cost-effective social media contests to run during the holidays. You’ll also learn some best practices for successfully running giveaways.

    10 Ideas for Seasonal Holiday Giveaways and Contests

    From attracting new followers to driving awareness of seasonal specials, giveaways offer tons of options for reaching your marketing goals. Looking for a social

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    How to Use YouTube Shorts Analytics and Remix Metrics

    Should you be using more short-form video on YouTube? Wondering where to find analytics for YouTube Shorts and Remix short-form video?

    In this article, you’ll learn how to analyze performance on YouTube Shorts and Remix content.

    How to Analyze YouTube Shorts Content

    First, let’s look at the built-in analytics for your YouTube Shorts. Here are eight places to see YouTube Shorts stats in YouTube Studio.

    #1: See Broad YouTube Shorts Metrics in the Channel Overview

    Open YouTube Studio and select the Analytics tab. You’ll see a

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    How to Scale LinkedIn Ads

    Want to get more traffic from your top-performing LinkedIn ads? Wondering which LinkedIn ads to scale?

    In this article, you’ll learn how to test, optimize and scale LinkedIn ads so you can maximize results from your most lucrative campaigns.

    #1: How to Test LinkedIn Ads Effectively

    To scale LinkedIn ads successfully, you need to know what works best for your business and your target audience. That means you have to allow time for testing before you can expect to achieve specific outcomes or target costs per result.

    What’s the best

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    Social Marketing Trends

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