Author: Anna Sonnenberg

How to Easily Make YouTube Shorts With Your Longer Videos

September 13, 2022

Want to do more with YouTube Shorts? Looking for an easy way to turn your YouTube videos into shorts?

In this article, you'll discover how to create YouTube shorts using your long-form videos.

3 Reasons Marketers Should Prioritize YouTube Shorts

From TikTok to Instagram, short videos continue to trend across social media channels. But if you’re already using TikTok and Instagram for short-form video and YouTube for long-form video, do you really need to create short-form videos for YouTube, too?

Although YouTube Shorts is the

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How to Create Reels Ads for Facebook and Instagram

September 12, 2022

Want to ride the short-form video wave? Have you tried Reels ads on Facebook or Instagram?

In this article, you’ll discover how to create effective Facebook and Instagram Reels ads, even if you don’t want to create video content!

Why Use the Reels Placement for Advertising on Facebook and Instagram?

In the relatively short time since Reels launched on Instagram (August 2020) and Facebook (September 2021), both platforms have made a significant push to promote this short-form video format. In addition to delivering reels to the feed,

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How to Optimize Instagram and Facebook Ads With Meta Advantage

September 7, 2022

Want better results from your Facebook and Instagram ad campaigns? Are you leveraging the latest Meta Advantage tools?

In this article, you’ll learn how to use Meta Advantage to optimize paid Instagram and Facebook campaigns.

What Is Meta Advantage?

Meta initially announced its Advantage advertising suite in March 2022, positioning it as a tool for addressing both the rising costs of paid social and the increasing challenges of navigating privacy changes. Meta Advantage includes several features designed to streamline campaign

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How to Easily Batch Videos for Reels, Shorts, and TikTok

September 6, 2022

Do you want to use more short-form video in your marketing? Looking for an efficient cross-channel workflow?

In this article, you'll discover an easy method to turn a single short-form video into something you can use across all of the major social platforms.

Why You Need a Short-Form Video Workflow

Chances are your business isn’t using just Instagram or Facebook to boost awareness, drive traffic, and make sales. Instead, you’re probably building a following on multiple social media channels—from TikTok and Twitter to LinkedIn and

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Instagram Ads: How to Target Competitor Audiences

September 5, 2022

Want to improve your Instagram ad targeting? Wondering how to get Instagram ads in front of a competitor's audience?

In this article, you’ll learn how to research and target competitors' audiences in your next Instagram ad campaign.

#1: How to Research Competitors' Instagram Ads Audience Targeting

Before you begin building Instagram ads audiences, take some time to research who your competitors are targeting. Let’s go over some options for researching paid and organic content to inform your Instagram ads targeting.

Research

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How to Easily Make YouTube Shorts With Your Longer Videos

Social Media Marketing