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    Author: Anna Sonnenberg

    4 Ways to Improve YouTube Ads Targeting

    Want more control over where your video ads show on YouTube? Wondering how to target your ads to show up on competitors' content?

    In this article, you’ll learn how to use content targeting to choose where your YouTube ads display—from certain channels and videos to content that fits specific topics and keywords.

    What Is YouTube Content Targeting?

    YouTube content targeting lets you choose where to place your YouTube advertising videos so you can advertise on the videos and channels that align best with your goals. With Google Ads’

    Continue Reading about 4 Ways to Improve YouTube Ads Targeting →

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    Social Media Strategy: How to Use Social Proof in Marketing

    Want to give your audience more convincing reasons to buy from your business? Curious how to leverage social proof on social media?

    In this article, you’ll learn how to find and use social proof in your organic social media marketing campaigns and discover social proof examples to inspire you.

    Social Proof Can Make a Difference in Your Marketing

    Social proof highlights everything wonderful about your brand—typically from the point of view of third parties.

    What is social proof? Social proof can be an image of your product in use,

    Continue Reading about Social Media Strategy: How to Use Social Proof in Marketing →

    How to Easily Create YouTube Ads With the Google Ads Asset Library

    Want an easy way to create YouTube ads? Are you familiar with the Google Ads Asset Library?

    In this article, you’ll learn how to use the Google Ads Asset Library to quickly design and organize YouTube ads.

    What Is the Google Ads Asset Library?

    The Google ads Asset Library is a digital storage system for the creative assets you use for Google Ads—including YouTube ads. Google began rolling out this new feature in December 2021, and as of May 2022, it’s now widely available.

    If you’re tired of searching for and re-uploading the

    Continue Reading about How to Easily Create YouTube Ads With the Google Ads Asset Library →

    Twitter Spaces: Your Complete Guide to Getting Started

    Plan to launch your own Twitter space? Wondering how it all works?

    In this article, you’ll get a complete primer for Twitter Spaces so you can master everything from hosting and joining to promoting and analyzing audio events.

    What Is Twitter Spaces?

    Twitter Spaces is an audio streaming feature available in the Twitter app. It lets users live stream discussions and allows a wide variety of options for engagement—before, during, and after the event.

    Since Twitter first started rolling out Spaces in December 2020, the social media

    Continue Reading about Twitter Spaces: Your Complete Guide to Getting Started →

    Twitter Create: 13 Twitter Marketing Tools and Features

    Wondering how to get more out of your Twitter marketing? Are you using all of the tools Twitter makes available?

    In this article, you’ll discover the tools and resources in Twitter Create that will take your marketing to the next level.

    What Is Twitter Create?

    Twitter Create launched in May 2022 as a rebranded version of Twitter Media. The Twitter Create website is designed as a hub where marketers and creators can learn what tools are available and find best practices for succeeding with the social media channel.

    To help

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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