Author: Anna Sonnenberg

4 LinkedIn Company Page Features to Start Using Now

July 26, 2022

Looking for a cost-effective way to improve your LinkedIn lead generation? Wondering how to engage more effectively as your business on LinkedIn?

In this article, you’ll learn how to use valuable LinkedIn page features including organic lead generation forms, company page engagement tools, event promotions, and more.

#1: Organic LinkedIn Lead Gen Forms

For years, LinkedIn has allowed businesses to advertise their products and services via native lead gen forms. Ideal for business-to-business (B2B) companies, these forms collect

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Using Creator Studio to Make and Schedule Facebook Reels

July 25, 2022

Want to streamline your Facebook Reels production? Looking for a way to schedule your reels to publish at the best time?

In this article, you’ll learn how to make, schedule, and publish Facebook Reels content on desktop using Meta’s Creator Studio dashboard.

Can You Publish Facebook Reels From the Desktop?

Since launching Facebook Reels in late 2021, Meta has quickly rolled out a variety of new features, ranging from voiceovers to audio synchronization. But despite the short-form video format’s rapid rise in popularity, Meta has

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How to Make YouTube Clips

July 20, 2022

Are you looking for creative ways to use video across social channels? Want to promote your own YouTube content or share snippets of other creators’ content?

In this article, you’ll learn how to create a YouTube clip to share across your business’ marketing channels.

What Is a YouTube Clip?

YouTube clips are shorter snippets created from longer videos. All clips include a link to the entire YouTube video. Any YouTube user can create clips from their own or other channels’ content. Once you’ve created a clip, you can easily share it

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How to Use LinkedIn Campaign Manager

July 19, 2022

Want to manage your LinkedIn advertising more efficiently? Looking for a reliable way to forecast LinkedIn ads results?

In this article, you’ll learn how to use eight useful LinkedIn Campaign Manager features including the Reach and Frequency Forecasting tool.

#1: How to Use Reach and Frequency Forecasting in LinkedIn Campaign Manager

In 2022 Q2, LinkedIn rolled out a forecasting tool for Campaign Manager, with the goal of helping advertisers estimate results and plan budgets. To access this feature, open Campaign Manager and click

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6 Steps to Create a Facebook Funnel That Converts

July 18, 2022

Want to improve your Facebook lead generation and conversions? Wondering what types of content will make a Facebook marketing funnel work better?

In this article, you’ll learn how to develop a Facebook funnel with organic and paid content.

#1: Map Out Your Facebook Marketing Funnel

First, plan your Facebook sales funnel and think about the type of content you can create to guide people efficiently through the buying cycle stages. A typical Facebook sales funnel has three buying cycle stages, plus a bonus fourth phase for returning

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4 LinkedIn Company Page Features to Start Using Now

Social Media Marketing