Author: Anna Sonnenberg

4 Ways to Scale Your Instagram Ad Results

December 20, 2021

Are you ready to level up your Instagram ad performance? Are you looking for new ways to bring in more leads or sales?

In this article, you'll discover four ways to scale your Instagram campaigns. Plus, you'll get tips on how to reduce audience ad fatigue.

#1: Increase Your Instagram Ad Spend

When you want to get more results from your Instagram ad campaigns, spending more money can be a smart choice. Also known as vertical scaling, increasing your budget can help you reach more of your target audience quicker. Use these best

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9 Ways to Improve Your Instagram Marketing Conversions

December 15, 2021

Does your Instagram marketing get tons of engagement but few conversions? Wondering what to do to grow your leads and sales?

In this article, you'll discover nine ways to optimize your Instagram marketing plan to bring in better results.

#1: Optimize Your Instagram Bio

When prospects visit your Instagram profile to learn more about your business, your bio is the first thing they'll see. With a limit of just 150 characters, Instagram bios have to be pretty concise. But if you're creative, there's plenty of space for lead

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9 Ways to Improve Your Facebook Ad Results

December 8, 2021

Feel like your Facebook ad campaigns need some new life? Wondering what changes you can make to improve conversions?

In this article, you'll discover nine ways to optimize your Facebook ad campaigns to get more bang for your buck using new or underutilized native features on the platform.

#1: Configure Prioritized Events to Focus on Primary Goals

Since April 2021, Facebook Ads has made substantial changes to the way it tracks conversions in third-party apps and on external websites. Do you want to create campaigns that direct people

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8 Twitter Marketing Features for Business

December 7, 2021

Are you taking advantage of the newest Twitter features? Is it time to re-examine your Twitter marketing strategy?

In this article, you'll discover eight powerful Twitter features designed for marketers and how to get started with them. Learn how to leverage these tools to start conversations, monetize your content, and create community.

#1: Twitter for Professionals

Have you been waiting for years for Twitter to allow business accounts? Unlike many other major social channels, Twitter hasn't differentiated between personal and

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How to Use Facebook Insights to Analyze Your Activities

December 1, 2021

Do you want to improve your organic Facebook activities? Are you taking advantage of Facebook Insights across Business Suite, Creator Studio, and your Facebook page?

In this article, you'll discover how to analyze your results and use your findings to improve your organic Facebook strategy.

#1: Facebook Business Suite Insights

Although Facebook Business Suite launched in September 2020, access to the platform is still gradually rolling out. Even if you don't have full Business Suite access yet, you can still use the platform's

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4 Ways to Scale Your Instagram Ad Results

Social Media Marketing