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    Author: Anna Sonnenberg

    Using Instagram Link Stickers Successfully in Your Stories

    Do you want to drive free traffic to your offers and content with Instagram? Are you looking for fresh ideas to transform your stories with link stickers?

    In this article, you'll learn everything you need to know about link stickers for Instagram Stories. You'll get a step-by-step how-to guide for link stickers and discover how to update your Stories workflow to include them. Plus, you'll see examples of how brands are already implementing this feature.

    What Are Instagram Stories Link Stickers?

    Link stickers are interactive elements

    Continue Reading about Using Instagram Link Stickers Successfully in Your Stories →

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    How to Use Buyer Personas in Social Media Marketing

    Does it seem like your posts are missing the mark? Do you want to publish content that really resonates with your future customers?

    In this article, you’ll learn how buyer personas can improve both paid and organic social marketing. Plus you’ll discover how to research, create, and implement ideal customer profiles for your business.

    What Is a Buyer Persona?

    Also known as an audience persona, a buyer persona is a description of a person who fits your company's definition of its target customer. It doesn't represent one actual person.

    Continue Reading about How to Use Buyer Personas in Social Media Marketing →

    How to Optimize Your LinkedIn Company Page for 2022

    Is your LinkedIn company page ready for dark mode? Are there other features you should consider adding to make the most of LinkedIn?

    In this article, you'll discover how to update your LinkedIn company page and content to maximize professional networking and lead generation capabilities in 2022.

    #1: Optimize Your Company Page for Dark Mode

    Following the lead of many other social media channels, LinkedIn announced a dark mode option in September 2021. Although the platform is rolling out the feature gradually rather than all at

    Continue Reading about How to Optimize Your LinkedIn Company Page for 2022 →

    Facebook Page Optimization Tips for 2022

    When was the last time you took a look at your Facebook page? Are you taking full advantage of what Facebook has to offer?

    In this article, you'll learn how to use the newest features and integrations for your Facebook business page so you can promote your business more effectively in the new year.

    #1: Optimize Your Facebook Page Layout, Tabs, and Apps
    Your business' Facebook page doesn't have to look or function like your competitors' or clients' pages. Facebook offers tons of customization options so you can add the right mix of

    Continue Reading about Facebook Page Optimization Tips for 2022 →

    10 Ideas for YouTube Ads People Won’t Skip

    Do you want to produce better video ads but feel stuck when it comes to creative concepts? Do you struggle to write a strong script?

    In this article, you'll get 10 ideas for creating YouTube skippable in-stream ads that viewers won't want to skip. You'll also see some great examples from major brands that will inspire your team to create memorable, impactful video ads.

    How Do YouTube Skippable In-Stream Ads Work?
    YouTube in-stream ads appear directly in the platform's video player. They run before, during, or after content in the

    Continue Reading about 10 Ideas for YouTube Ads People Won’t Skip →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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