Author: Anna Sonnenberg

How to Create YouTube In-Stream Ads

September 20, 2021

Want to increase brand awareness, generate leads, or drive sales? Have you considered running pre-roll ads on YouTube?

In this article, you'll find out how to create and launch TrueView in-stream YouTube video ads and optimize your ads for best results.

Why Use YouTube In-Stream Ads?
YouTube in-stream ads are sponsored videos that appear in monetized organic content. They can display on YouTube and in embedded videos on partner sites. Google Ads offers three types of these ads:

YouTube in-stream skippable ads: May be up to 6

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How to Partner With YouTube Micro-Influencers

September 18, 2021

Do you want to grow your brand with a little help from some influential figures? Have you considered influencer marketing but can’t seem to find the right partner(s)?

In this article, you’ll discover why micro-influencers can be such valuable assets to your brand and understand how to effectively partner with them.

Why YouTube Micro-Influencers Matter
Working with micro-influencers on YouTube offers unique opportunities and benefits you won't get from partnering with celebrities or macro-influencers.
What Is a

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5 New Time-Saving Instagram Features for Marketers

September 13, 2021

Want to streamline your Instagram marketing workflow? Are you looking for new ways to improve efficiency while driving better results?

In this article, you’ll learn about five built-in Instagram features designed to help you quickly create better content. These must-see updates could change how you plan and where you publish Instagram content.

#1: Post to Instagram From Desktop
Instagram has always been a mobile-first social media app but that doesn't mean it's always easy to post content from mobile. If you'd rather publish content

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How to Create an Instagram Content Plan for Your Business

September 6, 2021

Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow?

In this article, you'll find out how to plan, create, and optimize Instagram content for your business.

#1: Set Goals for Instagram
Another business' perfect Instagram content might not work for yours. That's because creating the right content for your business starts with clarifying what you want to accomplish.

Take a look at some common Instagram goals and how you can achieve them:

Grow your audience: Post

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How to Create WhatsApp Ads

August 31, 2021

Do your prospects and customers prefer WhatsApp to Messenger? Have you considered WhatsApp ads for your business?

In this article, you'll find out how to set up your WhatsApp business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click.

Why Does WhatsApp Business Matter?
With 2 billion users across the globe, WhatsApp is the world's most popular mobile messaging app. WhatsApp users aren't shy about leveraging the app's messaging features, either. Every day, they send 100

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How to Create YouTube In-Stream Ads

Social Media Marketing