Author: Grace Duffy

Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Reddit Announces New Ad Offering: Reddit introduced Promoted User Posts, a new ad offering that gives marketers the ability to sponsor user-generated posts on Reddit's platform. According to the announcement from Reddit, this new ad offering "will essentially let an advertiser identify an organic post that they find especially relevant to their brand

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Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Facebook Adds Audience Restrictions to Facebook Live: Facebook rolled out "the ability to target live videos to only stream to certain ages, genders, languages or locations of viewers" with its Graph API v2.7 update. This capability makes "live streaming more accurate and relevant," but is currently limited to users who post Live videos to Facebook

Continue Reading about Facebook Live Rolls Out Audience Targeting: This Week in Social Media →

Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers "more control over branding" on TrueView for shopping ads. The new features include companion banners, "a new interactive banner appearing next to the video that lets viewers scroll through products while the video is playing next to

Continue Reading about YouTube Enhances Shopping Experience With New Ads: This Week in Social Media →

Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Snapchat Introduces Memories Feature: "Memories is a new way to save Snaps and Stories on Snapchat." This new feature creates "a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!" This new feature provides a default camera roll for snaps, searchability by captions or

Continue Reading about Snapchat Memories Allows Republishing of Content: This Week in Social Media →

Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Facebook Announces Upcoming Changes to News Feed Rankings: Facebook announced upcoming changes to the news feed ranking that favor updates from your friends and family, but "may cause reach and referral traffic to decline for some Pages," depending on the sharing habits of their unique audience. According to the Facebook Newsroom site, "the specific

Continue Reading about Facebook News Feed Changes Reduce Page Exposure: This Week in Social Media →