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    Author: Lisa D. Jenkins

    Instagram Updates: Stories, Cutouts, Future Features, and More

    Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Stories

    Instagram Friends Story Sharing

    Instagram is testing a new collaborative Stories feature that allows users to create Stories for their friends. The feature works by giving users an option when they create a Story to share it with a friend's Story instead of their own. The user can select from a menu

    Continue Reading about Instagram Updates: Stories, Cutouts, Future Features, and More →

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    How to Show the Value of Your Agency Services

    Do you struggle to quantify the value of your services to clients? Not sure how to measure value on every project? 

    In this article, you’ll discover how to make your value more obvious to clients.

    What Does Value-Economy Mean for Businesses?

    Value is subjective. What you value in your life probably is different from how other people understand value in their lives. It's important to know that value has many dimensions and is a big piece of the economy. Understanding what that means at an individual level is key. 

    Think

    Continue Reading about How to Show the Value of Your Agency Services →

    LinkedIn Updates: Ad Measurement, Newsletters, Premium Features, and More

    Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn Ads

    New LinkedIn Measurement Suite

    LinkedIn introduced new measurement features to help business-to-business (B2B) marketers overcome challenges related to attribution and privacy concerns. The measurement suite focuses on capturing user actions, analyzing performance, testing for improvements, verification, and

    Continue Reading about LinkedIn Updates: Ad Measurement, Newsletters, Premium Features, and More →

    The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding

    Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? 

    In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency.

    Leveraging Personal Branding to Grow Your Marketing Agency 

    Goldie Chan didn’t set out to become an influencer. With over a decade of marketing experience at major brands under her belt, she had turned her sights to the next challenge: leading marketing for a top consumer

    Continue Reading about The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding →

    YouTube Updates: Shorts, Podcast Migration, Shopping, and More

    Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners?

    In this article, we explore YouTube changes that affect your marketing.

    #1: YouTube Shorts

    YouTube Shorts Layouts Templates

    YouTube has introduced new features to make it easier for creators to convert their long-form videos into Shorts. Specifically, when using the YouTube mobile app to turn one of their videos into a Short, creators will now have layout options for different types of split-screen

    Continue Reading about YouTube Updates: Shorts, Podcast Migration, Shopping, and More →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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