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    Author: Michael Stelzner

    How Small Businesses Should Adapt to Social Media

    In this video I interview John Jantsch, founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine.

    John shares great tips for small businesses to get more out of social media. He also identifies the key social media trends to focus on to make your marketing simple and effective in bringing in more money.

    Be sure to check out the takeaways below after you watch the video. Also keep reading to learn how you can win private coaching with John.

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    Google+ and What it Means for Your Business

    I interviewed Jesse Stay, author of the brand-new book Google+ for Dummies, Portable Edition. Jesse has also written three more books about Facebook, including Facebook Application Development for Dummies.

    In this interview we talked about Google+, why it's different and what it means to businesses. We also talked about the mobile side of Google+, where Google might be headed and much more.

    Mike: Jesse, let's start with why Google+? What makes it unique? Why should people consider it when they've already got Facebook accounts and Twitter

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    Fan Fiction and Social Media: Lessons From the Trenches

    In this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.

    Carri is better known for her role tweeting as Peggy Olson, a fictional character on  AMC's Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about Fan Fiction and Social Media: Lessons From the Trenches →

    The New Relationship Marketing: Wisdom From Mari Smith

    Recently I interviewed my very good friend Mari Smith, the "Queen of Facebook." She's coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing.

    You've also seen her outstanding articles on Social Media Examiner pretty much since our inception, and she's also the anchor of Social Media Examiner TV.

    She now has a brand-new hot book out called, The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.

    Catch

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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