Your Guide to the Marketing Jungle
In this video I interview C.C. Chapman, co-author of Content Rules.
C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Content Marketing Builds Trusted Relationships →
I recently met with Jason Falls, the founder of Social Media Explorer and co-author of the hot new book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Jason co-authored this great new book with Erik Deckers).
Jason also has a past with Social Media Examiner. He was one of our founding contributors.
Mike: Some might think the title of your book is a little edgy for the business world. Share how you came up with it and what you are setting out to accomplish with this new book.
Continue Reading about Attacking the Myths of Social Media: An Interview With Jason Falls →
In this video I interview Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies.
In this video, you'll find the best Twitter tools for your business needs. Laura also gives some great insights into how you can use Twitter to connect with your audience, even offline.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Twitter is Empowering Businesses →
In this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.
Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.
He explains how your social media activity influences the behavior of your business audience to help you improve your results.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Google Analytics Is Impacting Business →
In this video I interview Bernardo Huberman, director of the Social Computing Research Group at HP Labs and author of The Laws of the Web: Patterns in the Ecology of Information.
Bernardo shares why HP is studying social media as portal to understanding their customers and consumers. You'll discover how HP is able to predict sales weeks before a product is released thanks to social media research.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How HP Uses Social Media Science To Make Predictions →
