Author: Michael Stelzner

How SAP Uses Communities to Connect With Customers

August 5, 2011

In this video I interview Mark Yolton, senior vice president of the SAP Community Network.

Mark shares how SAP's community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.

You'll find out how SAP puts together content focused on specific needs to build their community. Listen to the tips to learn how you can get customers to participate in your community.

Be sure to check out the takeaways below after you watch

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How Wells Fargo Tracks Twitter Interactions

July 29, 2011

In this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.

Kimarie shares how Wells Fargo uses Twitter to improve customer support. You'll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.

Be sure to check out the takeaways below after you watch the video.

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Top 7 Reasons Blogs Fail and What to Do About It

July 22, 2011

Why do some blogs thrive and others fail? Do you blog? Have you been working hard to build a loyal following for your business, but it's just not happening for you?

The good news is you're not alone. Most blogs don't get the traffic or the attention they desire.

What follows are the top mistakes made by bloggers (and how to fix them).
Mistake #1: It's all about you
When I first started blogging, this discovery surprised me: Nobody gives a hoot about my products, my services or me. This also means most people don't care about you, your

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How to Use Game Theory to Grow Faithful Followers

July 1, 2011

In this video I interview Bart Steiner, CEO of Bulbstorm, where media agencies and consumer brands can capture the passion of their fans.

Bart shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others. He also shows how brands can use this new game theory to acquire faithful followers.

Be sure to check out the takeaways below after you watch the video.

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How SAP Uses Communities to Connect With Customers

Social Media Marketing