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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    9 Ways to Use Social Media to Launch a Book

    June 28, 2011

    Wondering how to get people excited about your book? Do you want people actively sharing your book with their friends?

    In this article I'll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.

    By the way, you don't need to have a book to benefit from these tactics.
    Why Social Media for Books?
    Back in the old days, book promotion heavily relied on the traditional press. I

    Continue Reading about 9 Ways to Use Social Media to Launch a Book →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How Mobile Is Changing Social Media

    June 24, 2011

    In this video I interview Jason Falls, founder of the popular blog Social Media Explorer.

    Jason talks about how the smartphone revolution is changing social media and the businesses most likely to benefit from these trends. He also shares some of the biggest mistakes businesses continue to make today.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How Mobile Is Changing Social Media →

    How LinkedIn Is Helping Businesses Grow

    June 17, 2011

    In this video I interview Lewis Howes, author of Linked Working. Lewis is a popular speaker and an expert on LinkedIn.

    Lewis shares how you can use LinkedIn for much more than just job search and how he is using LinkedIn to grow his business.  And he gives you tips to integrate LinkedIn marketing tactics to help you grow your business.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How LinkedIn Is Helping Businesses Grow →

    How Southwest Airlines Is Connecting With Customers Via Social Media

    June 10, 2011

    In this video I interview Christi McNeil, emerging media specialist and spokesperson for Southwest Airlines. She handles the online media relations and is the voice behind the Southwest Airlines Twitter account.

    Christi talks about how to use social media to connect with customers by sharing behind-the-scenes stories, covering breaking news and seizing opportunities to connect with customers on a deeper level.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How Southwest Airlines Is Connecting With Customers Via Social Media →

    Why Marketing Hurts Your Growth and What to Do About It

    June 6, 2011

    Have you noticed the tried-and-true forms of marketing are rapidly losing their luster? People aren't responding. Prospects are harder to find. Customers are tuning out.

    As a marketer or business owner, what in the world can you do to grow to your business? I've struggled with these very issues.

    I've got good news and bad news for you. The good news: You really can rapidly grow a loyal following. The bad news: You may need to rethink the way you market your business. If you're ready for change, keep reading.

    In this article I'll reveal

    Continue Reading about Why Marketing Hurts Your Growth and What to Do About It →

    Social Media Marketing Podcast

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    Social Marketing Trends

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