Author: Michael Stelzner

Have you ever wondered how mega-corporations manage their social media initiatives?  Keep reading for a fascinating inside look at Intel Corporation's sophisticated social media initiatives.

I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.

For the last two years, Ekaterina has been part of Intel's Social Media Center of Excellence.  In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and

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I recently interviewed Brian Solis, author of the new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. He is also coauthor of the book, Putting the Public Back in Public Relations.

During this interview, you’ll gain some great social media insight, discover some key mistakes businesses make, and learn which corporations are excelling with social media.

Mike: In your book, you made the following statement: “We are forever students of new media. We should never strive to

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In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers.

You’ll learn Michael's unique technique of leveraging his personal and company Twitter accounts.

Be sure to see the other takeaways below.

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In this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company's new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.

You'll also hear how the 100-plus year old Clorox rolled out its social media community.

Be sure to read the other takeaways below.

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In this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.

Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.

Be sure to check below for the other takeaways.

Continue Reading about How to Find Under-Tapped Social Media Channels →