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    Author: Michael Stelzner

    Getting Started With GA4: A Practical Approach

    Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you?

    In this article, you’ll discover how to get started with GA4.

    Why Has Google Analytics Changed?

    It's official: from July 2023, Google has shut down Universal Analytics in favor of the newer platform. Even if you had a Universal account in the past, it will be deactivated, and its data will disappear soon, too. 

    You might be wondering what was wrong with Universal Analytics. It all comes down to one word:

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    Social Media Marketing

    Industry Report

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    Emerging Web3 Business Frameworks

    Wondering if Web3 offers an advantage to your business? Curious about what you can learn from other businesses that are leading the way? 

    In this article, you’ll explore innovative NFT projects and discover how they form frameworks for future Web3 projects.

    Business in Web3: What, Why, and How

    You might be overwhelmed if you are at the beginning of your journey to explore Web3. A lot is happening in this space, and almost everyone gets overwhelmed regardless of how long they’ve been involved. 

    Thomas Pan’s advice for

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    Demand Generation Strategy: How to Get Buyers to Line Up to Work With You

    Need more clients and customers? Looking for a framework you can model to fit your own business?

    In this article, you’ll discover a strategy to generate demand for your products and services.

    What Is Demand Generation?

    Demand generation is a holistic approach to marketing. Some might even say that it's the foundation of how all marketing works.

    It starts with understanding how demand works. What's the psychology behind customers finding your brand? Who are they? What do they need? What shape does the buyer's journey

    Continue Reading about Demand Generation Strategy: How to Get Buyers to Line Up to Work With You →

    NFTs and Story: The VeeFriends Collection

    Want to develop an NFT project that has long-term potential? Wondering how to include a themed narrative that allows your project to grow? 

    In this article, you’ll explore the importance of story and insights from the VeeFriends project.

    The Business of Ownership is Shifting

    There’s a shift happening. 

    The idea of digital ownership is taking hold, and over the next few years, it’s going to become commonplace. People will be owning, buying, and trading digital goods in the course of navigating everyday

    Continue Reading about NFTs and Story: The VeeFriends Collection →

    Using YouTube Analytics to Improve Your Video Strategy

    Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio?

    In this article, you’ll discover how to improve your YouTube video strategy with analytics.

    Should I Post Long-Form or Short-Form Video on YouTube?

    YouTube built its reputation on expert, long-form video, but in the past couple of years, the platform has been heavily pushing short-form video strategy. After all, short-form videos are taking over every other social network, from TikTok to Instagram.

    But what works best for

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    Social Marketing Trends

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