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    Author: Michael Stelzner

    Free Mints and Gamification: Lessons From Killabears

    Wondering how the mechanics of free mints work? Are you looking to add gamification to your NFT project?

    In this article, you’ll discover business lessons from the Killabears NFT project.

    NFTs for Business: The Opportunities Beyond PFPs

    It’s not a stretch to say that some of the most recognized NFT projects are profile picture (PFP)-based—NFTs that are designed to be used as a holder’s profile picture on social media. 

    While these types of projects were successful, conditions have changed. The space is saturated with PFP

    Continue Reading about Free Mints and Gamification: Lessons From Killabears →

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    AI for Business: Use Cases and Trends

    Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need?

    In this article, you’ll discover how to use AI for marketers.

    What's Going on With AI?

    Everybody knows what “AI” stands for: artificial intelligence. But most people don't understand what that intelligence actually looks like.

    The first thing to understand about AI technology is that it's not like a human brain. Our minds can do a thousand things at once: controlling our movements, summoning up memories,

    Continue Reading about AI for Business: Use Cases and Trends →

    Building for the Long Term: DeGods and Dust Labs

    Thinking of launching an NFT project to build a business? Wondering how to launch a Web3 business that has long-term potential?

    In this article, you’ll find out how the DeGods and y00ts projects launched and discover business lessons for project founders.

    Web3 Tech Is a Conduit for Deep Connection, Cost Savings, and More

    If you’re building or selling anything, you need to build an audience for it.

    In Web2, that’s happening at scale in two ways. By running ads across Google and social media or by partnering with an influencer

    Continue Reading about Building for the Long Term: DeGods and Dust Labs →

    Using Story the Right Way: Theory and Practice for Marketers

    Need better stories to improve your marketing? Wondering why customers connect with some stories and not others?

    In this article, you’ll discover the theory and practice of using stories in your marketing.

    What Is Narrative Marketing

    Narrative marketing is when you use narratives—stories—in your content marketing. You can use them in videos, blog posts, text posts, a carousel of photos, whatever you want to post!

    When you're creating social media content, you'll often focus on key points. Have you mentioned the product features?

    Continue Reading about Using Story the Right Way: Theory and Practice for Marketers →

    DAOs in NFT Projects: The OnChainMonkey Story

    Want to create a social good initiative in Web3? Curious how to use a DAO within an NFT project?

    In this article, you’ll discover business lessons from the OnChainMonkey project.

    Why Use NFTs to Fund Ongoing Community Initiatives

    Two features of NFTs make them especially suited to organizations that center on community.

    First, NFTs live on a blockchain so it’s easy to establish whether an asset is genuine and who has or owns an asset. 

    Second, because NFTs are programmable assets, the smart contract can be coded so anytime

    Continue Reading about DAOs in NFT Projects: The OnChainMonkey Story →

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