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    Author: Michael Stelzner

    Using YouTube to Grow a Business

    Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business?

    In this article, you'll learn how to use YouTube videos to grow your business organically.

    Why Businesses Should Consider YouTube
    There are two key reasons businesses should consider marketing on YouTube.

    The first is the SEO benefits. While YouTube itself can help reach your target audience, combining it with the power of its parent company Google can give you an SEO boost. Let's say you

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    LinkedIn Video Strategy: Getting More Exposure on LinkedIn

    Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce?

    In this article, you'll learn how to build your expertise using three types of video on LinkedIn.

    Why Consider LinkedIn Video?
    When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential.

    The truth is that most people on LinkedIn aren't doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a

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    Influencer Marketing Strategy: How to Grow Your Influence

    Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy?

    In this article, you'll discover how your business can benefit from influencers and find tools to help you partner with the right influencers.

    Why Businesses Should Consider Influence Marketing
    When the mainstream media talks about influencers, they tend to paint them in a negative light. They think of influencers as the people who take selfies and share photos of their food and extravagant lifestyles to gain followers on

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    YouTube Shorts: The Opportunity for Creators and Businesses

    Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business?

    In this article, you'll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube.

    Why YouTube Shorts?
    YouTube Shorts is YouTube's response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in length, offering a different kind of viewing experience for the

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    The Future of Social Marketing: Trends to Track

    Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business?

    In this article, you'll learn about the latest social marketing trends and how marketers should prepare for a changing world.

    Disruption in Marketing Today
    Marketing today really boils down to one question: "How can we be heard?" And that's getting increasingly difficult. Being relevant, interesting, timely, entertaining, and superior isn't enough anymore. The central issue with content, now and into the

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